Vertex Interactive

Lego Goes Digital!

// March 6th, 2009 // News, Technology

Do you fancy of Lego? Well, if you do, this could be good news for you. Lego has been trying to enter the digital age and is planning to release a range of themes gadgets including a camera, MP3 player and walkie-talkies, including cell phone.

Alcatel phone has been style with Lego bricks. It has interchangeable pieces so you can keep changing the colors of your cell phone, fun is it? Lego had formed a partnership with Las Vegas firm Digital Blue to manufacture a range of Lego-based electrical goods which are a world away from its traditional toy bricks. Digital Blue boss Tim Hall said, “The line features fully functional digital cameras, MP3 players, walkie-talkies and USB drives that appear to be built from classic Lego bricks”. These new products are for children aged between 7 and 11 and will cost between £14 and £40.

Jill Wilfert, vice-president of licensing for Lego Group, claimed the new initiative to embrace gadgets would inspire young children. “Our entrance into the youth electronics space will enable our fans to express themselves through photos, videos and music, while displaying their enthusiasm for one of the world’s all-time favorite toys”, she said.

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